How To Sell Into The US Market
Riverview Building (Hall 3), Svornosti 2, Prague 5
The US GDP per capita is higher than that of the entire European Union. On any company's path to globalization, such a vast and abundant market serves as a north star for successful international expansion. But, at the same time, the US is one of the most oversaturated and competitive landscapes to tackle. The sales processes, messaging, and culture is vastly different than the majority of the world. As a foreigner, how does one penetrate this market? Where do you begin? Messaging? Investment? Sales?
For this workshop we will explore the different pieces necessary to begin to sell into the US market, work with you to identify and highlight your strong points, mitigate your weaknesses, and begin to build the foundation a company needs to gain market share in the world's largest and most sophisticated ecosystem.
Founder & Lead Strategist @ Hapday Group
Philip is an operations expert, startup advisor, and international speaker. He is currently the Lead Strategist and Founder of Hapday Group, a collective of operations experts, creatives, and entrepreneurs working with startups to scale their businesses in the US market. As the former Program Director of VentureOut, a New York Tech accelerator for post-seed startups, he has advised over 200 startups, ran over 30 accelerator programs, and spearheaded an 2x operational efficiency growth. Prior to VentureOut, Philip lived and worked in Taiwan for 2 years focusing on education, international relations, and technology development. As a Fulbright scholar and a former Microsoft employee, his expertise uniquely combines international exchange and ICT management. He earned his Bachelor’s degree of Science from University of North Carolina at Chapel Hill where he studied Computer Science and Chinese.
Principal @ Hapday Group and Founder @ Rise Up Coaching LLC
Startup strategist, business coach, and speaker based in Brooklyn, NYC. Originally from the Midwest, my journey has taken me from my hometown in Kansas City, Missouri to New York City by way of Milan, Italy. My career started in recruitment in the Technology sector in the Midwest with Fortune 500 and Forbes 100 companies. After five years, I moved to Milan to pursue a Masters in International Multi-Channel Marketing, where I also spent two years working for a global e-commerce startup. I moved to New York two years ago to work for one of the largest global recruitment agencies and since then have had some incredible stops. I bring over nine years of experience in sales, marketing, and talent acquisition and am very active as a startup coach for several accelerators in New York City specializing in helping US and non-US companies. I am passionate about startups, sales, and where to find the best whiskey bar in Manhattan.