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Sensory design consultant
Successful journeys: using human-centred design for better wayfinding
Journeys and maps are important for good UX and Service Design. Still, so many of us feel lost in both physical and digital places. Better human-centred design can help us all feel like we know where we are and where we are going. This talk uses an ABCD model to explain the neuroscience and narrative patterns of wayfinding with examples from projects in museums, Virtual Reality, and more. By being user-centred, we can help everyone make more successful and satisfying journeys.