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Alastair Somerville

Alastair Somerville

Sensory design consultant


09:00 - 13:00
Riverview Building, Svornosti 2, Prague 5

Workshop Focus


Designing for Human Perception – senses and emotions in UX

A half-day workshop that mixes the latest in neuroscience research with experiential exercises to understand how human perception works. Learn how senses, imagination and emotion are used to create realities and how design can both enhance and destroy the ability of users to meet their intents. This is the latest iteration of a fun workshop that has been run at global design conferences, like UX Week and SXSW, and for multinational technology companies in USA and UK. No specialist knowledge is required and participants will learn both theory and practice for the development of digital and physical products.


- Understanding Senses: learning a framework for human-centered design for the many human ways of sensing in digital, VR and physical spaces
- Designing for Perception: how to practically design and test for differing individual perceptions and perspectives
- Valuing Emotions: how to design notifications and user experiences that respect and work with human emotions

This half-day workshop is only available for participants who attend on-site.

Alastair Somerville

Alastair Somerville is a sensory design consultant. He provides expert advice on cognition and person-centred design to companies and public organisations that provide both physical and digital products and services. He facilitates workshops on sensory and emotional design for corporations and major conferences, including South by Southwest (SXSW) and Google. He is currently involved in wayfinding projects in historic buildings and virtual reality.


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