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Discussion: Hybrid tourism

  • Jan Herget

    Jan Herget
    Managing Director CzechTourism
  • Ondřej Krátký

    Ondřej Krátký
    CEO & Co-founder Liftago
  • Jirka Helmich

    Jirka Helmich
    Chief Product Officer Mews

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JUNE
10
17:00 - 18:00
Lucerna Cinema

Discussion: Hybrid tourism

Hybrid concepts are spreading in the tourism sector. New tourism practices halfway between two segments bring new opportunities for both travellers as well as service providers. Jirka will share how data and AI are helping make travel more automated and personalised at the same time.

Jan Herget

CzechTourism’s director Jan Herget studied at the University of Economics in Prague, where he specialised in International Trade at the Faculty of International Relations. During his career, he worked at VisitBritain as the Director of its Prague branch offices and was also the PR Director for the state agency CzechTrade. 

In 2006, he joined his alma mater the University of Economics as a member of the Department of Tourism, where he taught destination marketing and management. Jan Herget has also lectured as a visiting professor at universities in the USA, Finland, and Austria.

Ondřej Krátký

Ondřej Krátký is the CEO & Co-founder of Liftago. He left his previous career at the age of 28 to journey his way through various roles at Liftago until he became its CEO. Liftago started as a local ride-hailing platform in 2012 and has now evolved into a transportation network of people and goods, where businesses code their transport options via API.  Ondrej has a vision of truly shared urban transportation that goes beyond the "smart city" to deliver sustainability as well as profitability. 

Jirka Helmich

Jirka is one of the longest serving members of Mews, where he’s been innovating since 2014. He joined as a frontend developer and helped build the global product from the ground up. He's now the Chief Product Officer and determined as ever to disrupt hospitality with great products. He also holds a Masters in Software Engineering and published academic papers on visualisation of linked data during his studies.

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