The Business Side of Experience Strategy - What and How
Video
User vs Customer Experience
Experienced is the emotional sum of interactions with an organization or brand. It extends beyond any screen, the call center, even the product. It's how a person feels about all of it. Providing a positive experience to the users, customers and even employees is a vital element in building and holding onto a loyal and growing user base.
In this discussion we will look at why an organization needs to learn to see itself as an Experience Provider and how to do it.
Nik Page
Experience Strategy Consultant
Nik has worked in UI testing and design since UIs were distributed on floppies and CDs. He has been part of their evolution from those very first days of a public internet in San Francisco. He’s worked for start-ups and global corporations where he always pushed for better user experience focussed design. Currently he promotes user and customer experience design & strategy as one of the keys to business success.