UX is dead! #OLIE is the Next Big Thing

“Confused about overusing of "UX" buzzword? Big changes are coming!”

Design Hall 20 min

Video sponsored by Websupport

  • What is the talk about?

    Jiří: Does anybody know, what this so overused term, with such a general meaning, really stands for? It's time for general cleanup. And what could bring new rules to the game, if not Opinion Leader Impact Engagement?

  • Who is it for?

    Jiří: Anybody who uses or wishes to use "UX" in their job description... and for everyone who has to cooperate with these guys.

  • What will the audience get from it?

    Jiří: What to focus on in future if you want to be confident in your field and become genuinely beneficial.

  • What do you presently work at?

    Jiří: I'm packing serious messages into sweet candy you want to taste.

  • Which of your existing achievements do you value the most?

    Jiří: 29 years without killing anybody

  • What would you like to achieve?

    Jiří: Calmly sit on the patio with my granddaughter on my lap and see sparkle in her eyes while i'll tell her about things I've done.

  • What do you look forward to at the WebExpo?

    Jiří: Cold lunch due to so many hot topics.

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Jiří Sekera

Opinion Leader Impact Engager Refresh, s. r. o.