Strategic design. Probes, coaxing & manipulation

“Creating the glue to hold a vision together while it's being made real”

Design Hall 45 min

Video sponsored by Websupport

  • What is the talk about?

    Oli: This talk will how to create a strategic vision for a product / service, and then take that vision though a series of strategic design tools to guide its journey though production to release.
    - What strategic design is and why its important
    - What is the 'Purpose'
    - How to create design principals for a project which can be used to aid feature ideas, prioritisation and design
    - Working with stakeholders to translate solutions back into requirements
    - Frameworks for collaborative design

  • Who is it for?

    Oli: Design & development practitioners
    Stakeholders and product owners

    Anyone who wants to create a strategic vision and plan an route to getting it brought to life.

  • What will the audience get from it?

    Oli: Understanding of strategic design
    Creating design principals
    Identifying the difference between a solution and a requirement
    Creating frameworks to aid production
    Minimum Viable Concept
    Lean methodologies & MVP

  • What do you presently work at?

    Oli: I'm an independent consult, which means that I go and work with a range of agencies and organisations helping them define problems and create solutions. Such as BskyB, Tesco, UBS.

  • Which of your existing achievements do you value the most?

    Oli: The ability to think differently and inspire others

  • What would you like to achieve?

    Oli: A good work life balance, while creating some behaviour changing products

  • What do you look forward to at the WebExpo?

    Oli: Meeting interesting people and seeing a wide range of inspirational material

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Oli Shaw

Strategic Design Principal / Creative Director Consultant