Strategic design. Probes, coaxing & manipulation
“Creating the glue to hold a vision together while it's being made real”
Design Hall 45 min
Video sponsored by Websupport
What is the talk about?
Oli: This talk will how to create a strategic vision for a product / service, and then take that vision though a series of strategic design tools to guide its journey though production to release.
- What strategic design is and why its important
- What is the 'Purpose'
- How to create design principals for a project which can be used to aid feature ideas, prioritisation and design
- Working with stakeholders to translate solutions back into requirements
- Frameworks for collaborative design
Who is it for?
Oli: Design & development practitioners
Stakeholders and product owners
Anyone who wants to create a strategic vision and plan an route to getting it brought to life.
What will the audience get from it?
Oli: Understanding of strategic design
Creating design principals
Identifying the difference between a solution and a requirement
Creating frameworks to aid production
Minimum Viable Concept
Lean methodologies & MVP
What do you presently work at?
Oli: I'm an independent consult, which means that I go and work with a range of agencies and organisations helping them define problems and create solutions. Such as BskyB, Tesco, UBS.
Which of your existing achievements do you value the most?
Oli: The ability to think differently and inspire others
What would you like to achieve?
Oli: A good work life balance, while creating some behaviour changing products
What do you look forward to at the WebExpo?
Oli: Meeting interesting people and seeing a wide range of inspirational material
Strategic Design Principal / Creative Director Consultant