Revolutionising the UK government's content
“GOV.UK - a case study in killing content”
Business Hall 45 min
Video sponsored by Websupport
What is the talk about?
Sarah: The British government is taking an entirely user-centric strategy to digital services. I'll be talking about how we work in a multi-disciplinary team, how much money we've saved, how we have cut over 200,000 pages and how content strategy can keep people out of jail.
Who is it for?
Sarah: Content people, developers and designers, those who think content strategy is a good thing. Anyone who thinks content strategy is a waste of time - *definitely* those people.
What will the audience get from it?
Sarah: Learn how the Government Digital Service is using content strategy to talk to UK citizens in an active tone that’s easy to understand and act upon.
Understand how to use evidence to support a large-scale content strategy.
Hear how user needs drive the stats, metrics, and decisions about what goes on the site (and what doesn’t).
Learn how a to create a content strategy when you’re talking to “everyone”—in this case, every person in the entire UK.
What do you presently work at?
Which of your existing achievements do you value the most?
Sarah: Making complex information easy to understand and receiving D&AD yellow and black pencils for Writing for Design.
What would you like to achieve?
Sarah: A global bank of editorial usability research.
What do you look forward to at the WebExpo?
Sarah: Learning new stuff.
Head of Content Design UK government