Lessons learnt running a global startup from the edge of the world

“Inspire other startups to aim higher and build global companies.”

Node5 Stage 45 min

Video sponsored by Websupport

  • What is the talk about?

    Adii: WooThemes is 5 years old and to this day, we only have one office: Cape Town, South Africa. Despite the fact that Cape Town isn't a tech hub (and we're geographically far removed from any tech hub), we've built a multimillion dollar business with a global reach. This presentation explores some of the lessons we've learnt over the years and aims to inspire other startups (that aren't based in San Francisco, New York or Boston) to aim higher and build global companies.

  • Who is it for?

    Adii: Entrepreneurs, startups and hackers.

  • What will the audience get from it?

    Adii: The talk is aimed at inspiring entrepreneurs, startups and hackers to replicate WooThemes' success by focusing on their own strengths (and not those that come from being based in Silicon Valley for example). I will also share some key lessons that helped WooThemes become a global company.

  • What do you presently work at?

    Adii: I'm currently working on PublicBeta, my new startup which I've been doing full-time since 1 June. ;)

  • Which of your existing achievements do you value the most?

    Adii: Having built a great personal brand & reputation that has enabled me to meet so many incredible people over the years.

  • What would you like to achieve?

    Adii: My current aim is to make new mistakes, learn new things and build an awesome community of entrepreneurs at PublicBeta.

  • What do you look forward to at the WebExpo?

    Adii: I look forward to meeting like-minded individuals and have awesome conversations. :)

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Adii Pienaar

Founder PublicBeta