Don't innovate just your product

“Great product goes better with the right go-to-market strategy”

Business Hall 15 min

Video sponsored by Websupport

  • What is the talk about?

    Ondřej: What if you had a great product but lacked the big bucks? What if you know you could deliver great user value but lack the means to do it fast? What if Google headed in the same direction? Liftago is a Czech urban mobility platform built to make city transportation hassle-free for everyone. AND it comes up with an idea on how to go global in no time...
    Or not?

  • Who is it for?

    Ondřej: This talk is for those interested in tech start-ups and those who only believe you need to go to the Valley in order to be successful.

  • What will the audience get from it?

    Ondřej: 15mins of hands-on walk through the challenges of putting your idea on the market. Learning that great product is a must but an innovative marketing strategy helps a great deal, too.

  • What do you presently work at?

    Ondřej: Trying to change the crappy taxi landscape in Czech Republic for the better and to spread the value of our product much further.
    Driving publicity, brand and active user base for the Liftago Taxi application service.

  • Which of your existing achievements do you value the most?

    Ondřej: Working in a team of great people everywhere I go.

  • What would you like to achieve?

    Ondřej: To keep working in a team of great people.

  • What do you look forward to at the WebExpo?

    Ondřej: Inspiration. Outside opinion to what we do. Coffee.

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Ondřej Krátký

Co-Founder & the Marketing Guy ADLER iTech