Changes to your program have been saved!


Please log in to change your schedule!


Your rating has been saved!


Please log in to add a talk into your program!

Tomás Escobar

Tomás Escobar

CEO & Founder

The Chatbot Academy


Add to
My Program


10:10 - 10:50
Marble Hall

Talk Focus


The magic combo, Chat marketing, and mobile wallets for loyalty programs

The use of Instagram as a business showcase is the trend nowadays. Together with automation, it has made chat marketing one of the most successful marketing strategies at the moment. The main focus has been on creating content, collecting followers, and trying to sell to them. But is all this effort worth it?

The combination of chat marketing and mobile wallets is the perfect scheme to improve what makes the difference between a business and a successful business: customer loyalty. Thanks to this system, it’s possible to extend the quality and quantity of customer purchases. Even better, it works just as well for offline business as it does online.

Tomás Escobar

Tomás studied industrial engineering and electronic engineering. After living in China (the world leader of the chat industry) where he had the opportunity to initiate himself in the incredible world of chat marketing and chatbots, he headed back to Europe and founded The Chatbot Academy. The goal of Chatbot Academy is to experiment and teach anything and everything related to bots and chat marketing. Tomás is enthusiastic and passionate—putting love and heart into everything he does.


Before you level up your skills at WebExpo

We use cookies and similar technologies to offer you a better browsing experience.

To get the most out of your visit, please accept them to make sure WebExpo’s website stays at the top of its game. You can adjust your cookie settings now by clicking “Manage my cookies” or change your preferences at any time by clicking on “Update my Cookies” in the footer.