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House of Řezáč
Design for business impact
Different goals are useful in different contexts. Discover the practical results of thinking about outcomes vs. outputs. Jan will use his design-consultancy as a practical example of outcomes focused company in a world focused on outputs. No OKRs in this talk.
Jan wrote a successful book about the design process for websites in 2014. He currently runs House of Řezáč, a boutique design consultancy, providing clients with top research, design, and analytics services.