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The Web Strikes Back! Transforming users needs into a highly performant mobile web

FRI 20.9.
11:00 - 11:40
ABC Theatre

Creating a seamless user experience for a mobile web application requires not only a seamless user flow-close to native UI/UX design, but also a fast and highly performant UX. What does it mean? Besides understanding the needs of our mobile web users and provide them with intuitive UX, it also requires state of the art set of technical tooling to allow web user interfaces to be frictionless, maintainable and expandable. In the redesign of our mobile web project, we would like to share you our journey in covering 3 initial steps to reach the highly performant mobile web design: 

- Discover the users' needs of the mobile web, translate them into a seamless interaction and clear user flow
- A design system to provide a modular, consistent, lightweight implementations of web components to be used to provide a consistent UI to all of our micro-frontends
- Our approach in using progressive web apps and web components in order to provide a modern development ecosystem optimised for mobile web where team can transclude their self-contained components seamlessly

In addition to those initial steps, we also need to consider the higher level of the organizational set-up and how we should work closely with people in the organization in order to reach the goal. Most importantly, how did we ensure the harmony of the collaboration amongst cross-functional teams and stakeholders when putting this holistic approach smoothly in the product development cycle?

Luky Primadani

Twitter Linkedin

UX Researcher and Strategist @ FlixBus

Luky, who was formerly a visual designer, has nearly 9 years of career experience in various industries; from advertising & graphic design agency to tech companies. She started her digital career right after she moved to Berlin in 2014 and joined some tech startups ranging from car marketplace to SaaS. Currently, she's in the pursuit of her passion in the mobility business with FlixBus and decided to shift her focus from visual design into UX design and user research. Within the course of 1,5 year, she has succeeded in establishing user research and user-centric design process in FlixBus. She likes to challenge the status quo of an organization towards user-centricity and integrate this mindset to create impact within the product development teams and processes. 

Matteo Maronati


Frontend developer & web enthusiast @ FlixBus

Matteo has a strong background in product and communication design. He discovered the amazing world of web development 10 years ago while experimenting with interactive digital installations, from that point on, JavaScript, CSS and HTML became his daily companions.
Driven by a lean and agile work method, or better, fuck it, ship it, over the years he had the chance to work on the most difference web application, from animation heavy landing pages to real web applications.
Currently, he supports Flixbus as core maintainer of the web styleguide as well as supporting the migration towards a sustainable web ecosystem.