Make Your Marketing Memorable With Visual Storytelling
Lucerna Great Hall
Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000X faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos?
Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and deliver remarkable customer experiences. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries. The result: you’ll be empowered to grow your business and strengthen your brand by telling stories through leveraging photos, videos, infographics, cartoons, presentations and more.
Marketing Innovator and Author
Jessica Gioglio is the co-author of, “The Power of Visual Storytelling,” and “The Laws of Brand Storytelling.” Professionally, Jessica has led innovative digital marketing, public relations and social media programs for companies including, Dunkin’ Donuts, TripAdvisor, Nokia, State Street, Comcast and Sprinklr, work that has resulted in numerous industry awards.