Vitaly Friedman loves beautiful content and does not give up easily. From Minsk in Belarus, he studied computer science and mathematics in Germany, discovered the passage a passion for typography, writing and design. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine, a leading online magazine dedicated to design and web development. Vitaly is the author, co-author and editor of all Smashing books. He currently works developing the new Smashing Memberships around the globe!

Bob works as a Design Thinking Lead at MSD IT (you might know them as the hosts of UX Monday). As he is part of Discovery team the design workshops are his daily routine. Before joining the team at MSD, he worked at both AVG and Seznam, and he has over 10 years of experience in design and research. With the support of the UX Association, he also designed and implemented a traveling exhibition on digital design (zapixely.cz) and a survey of UX professionals in the Czech Republic and Slovak Republic (humansofux.com).