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From social tools to social ecosystem, WeChat is worth learning

FRI 20.9.
15:00 - 15:40
ABC Theatre

WeChat has become an indispensable part in people's daily life in China, it currently has 1.1 billion users. WeChat is not only a useful tool within the social media space, but it has also created its own ecosphere which becomes a mixture of social spheres, payments tools, CRM, media spheres and eCommerce spheres.

This talk will focus on promotion and development in WeChat, we will discuss how WeChat connects the relationship among ‘People’ and how it changes people's life in China.

Milan Chiang

Founder & CEO @ VERYSTAR Linked by Isobar

With more than 20 years of experience in retail marketing, advertising, and media, Milan founded Verystar in 2011. Verystar, which officially joined Isobar Group in 2016, delivers innovative mobile marketing solutions that help over 40,000 offline stores increase their O2O and eCommerce transactions. Verystar has also independently developed a self-media platform that supports more than 300 million fans. Clients include Uniqlo, Pizza Hut, KFC, SPG, L'OREAL, Innisfree, and Decathlon. With the help of Verystar, Starbucks launched its mobile gifting feature on WeChat ("Say it with Starbucks") and has helped Yum China with its 160 million members expand its influence in food and beverage industry. Milan was also named in the "top 40 women to watch in Asia" in 2018.