Beyond Aesthetics: Why Do Ugly Websites Work?
As a visual designer, what is your strategy if you hear “I don't like it” from your client? And vice versa – should you as a client pay for designs you really don't like? Is client's or designer's opinion important, anyway? And why is it that the most successful websites are rather unsightly? Join Jan to reveal the impact of visual design on delivering website's goals and optimizing conversion rates. Real-world case studies and a lot of data included!
Designer & consultant @ Proof & Reason
Jan has been working as a website architect and designer for Hartmann-Rico, Generali, Sapeli, E.On and several e-commerce companies for over 10 years. In 2017 his design for Sapeli has won the WebTop100 competition in B2C. Jan also founded and co-designed a successful coffeeshop & bar in his hometown.