Bitter disillusionment in the PPC field

Markéta Kabátová




Markéta monitors PPC trends that directly reflect (or will reflect) the willingness of companies to advertise and the quality of the work done by PPC specialists. The infinite enthusiasm about the results of online campaigns is slowly fading, and we are starting to ask more questions that we often don’t want to hear the answers to at all. Some statistics are already alarming and should force us to revise our online marketing strategies. 

Markéta is committed to PPC campaigns and is constantly fighting for their effectiveness. At Webnode, she oversaw campaigns in 25 languages and at Google, she was in charge of export clients. She founded the marketing agency uLab, which helps Czech companies and startups grow abroad. In addition, she organizes PPC Camp, the biggest professional PPC event in the Czech Republic.