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UX & Service Designer
Transforming the status quo - Bringing in UX & Service Design in a conservative organisation
Some companies are naturally user-centric, where experience is part of their DNA and culture. But if you’ve accepted the challenge of working on a UX, digital transformation, or service design project for a company that isn’t — what can you do to change the status quo of well-established business processes? Liga will share both her personal success and failures with integrating UX, service design, and customer centricity practices to an insurance company. By the end of this talk, you should be armed with key change management strategies and inspiration for changing the mindset of your project stakeholders—or even an entire organisation.