Deepen your knowledge and strengthen your professional skills at this year’s free and premium workshops run by top speakers from around the world. Don't miss the chance to work with other professionals and exchange ideas after the session over refreshments.
Harry Roberts is preparing for you a brand new workshop.
Smart Interface Design Patterns, 2021 Edition
Are you ready for a design challenge? In this brand new workshop, Vitaly Friedman, creative lead and front-end/UI consultant behind Smashing Magazine, will be taking a microscopic examination of common interface components and problems appearing in responsive user interfaces. In this workshop, we’ll be spending an entire day drawing and designing responsive interfaces, starting from accordions, to date/time pickers, sliders, feature comparisons, car configurators all the way to insurance calculators and trip planners.
The workshop is intended for intermediate/advanced designers and developers who have an understanding of responsive design, interface design and mobile design. Most techniques are borrowed from mid-size and large-scale real-life projects, such as large eCommerce projects, online magazines and web applications. We won't cover the basics, instead, the workshop covers more advanced — and often obscure and innovative techniques.
The keys to effective service design
Service design combines key elements from user-experience design, interaction design, and quality management to create long-term value. In this full-day workshop, we’ll review the key elements of each of these disciplines and how they work together to raise customer satisfaction, increase conversions, and enhance key events along the customer journey.
In many ways, the pandemic has raised the general awareness of service design in many unforeseen ways. In fact, even some worldwide brands have yet to fully understand how their online and offline activities affect each other – in ways, which when coordinated sensibly, provide greater value and satisfaction for the customer. And this ultimately improves the bottom line.
Learn to Recognize Possible Harmful Consequences of Decisions In Time
Good design delivers results. Excellent design delivers them while doing no harm. Anyone who strives for excellence needs to adopt a habit of asking themselves the question, “Who might get harmed by our decisions before we enact them?”
In order to develop this habit, we need to turn design thinking on its head. Instead of reducing complexity, we need to embrace it by respecting the needs of end users as well as everyone else who is impacted by the product or service throughout its lifecycle.
This workshop is open to anybody (regardless of their professional title or affiliation) who wants to know what it takes to consider the potentially harmful consequences of a decision. We will explore the topic in a playful way, using two specialized card games – The Thing From The Future and Moral Agent.
How to Build a chatbot that converts
The use of messaging platforms is higher than ever before. The number of users using chat apps and the time they spend engaging with them increases exponentially every year. In fact, it’s become essential to include messenger in any marketing strategy—and that includes chatbots. But how do you create a chatbot that adapts to your business and converts potential customers? You need a strong, clear strategy behind it.
In this workshop, Tomás will cover how to design a full messenger marketing funnel, following a structure and strategy that is easy to replicate. He'll focus on playing it safe with Facebook rules while building a messenger chatbot that can convert and prioritize end-user experience. The workshop will be based on the ManyChat service.