You know you need research, now what?
You want to make sure you are building something customers will use and love, and you've determined you need research. So now what? You have a number of options. You could hire vendors, you could hire researchers, or you could do it yourself. There are benefits and risks to each of these, and it's important to understand the trade-offs you'll be making when you decide between them. Learn about the types of activities you can do yourself, what you really need an expert to help with, and where vendors can be helpful.
Director of Product Research @ Outreach
Dawn is currently the Director of Product Research at Outreach.io, working in Seattle, WA. Dawn joined Outreach after spending eight years at Amazon working on the Alexa family of devices. Before joining Amazon, she spent time working at Microsoft on the Windows Phone. Prior to getting into UX research, she worked on a variety of projects at a full-service research vendor. She spent her early career researching child abuse and neglect.