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Roundtable discussion: The future of local meetup events: Online, in-person, or hybrid?

TUE 21.9.
15:00 - 15:40
Lucerna Gallery
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One of the best opportunities to learn more in our professional fields and meet new people (apart from WebExpo :-)) is to join a local meetup. COVID-19 might have changed the rules, but not our spirit to meet!
In this roundtable discussion, we will explore solutions to the following challenges:
- How do you run meetups online when your community was built offline?
- How can you reactivate your community if your next event is held in-person?
- Is it possible to run a hybrid meetup?

To answer these questions, several meetup organizers with extensive experience organizing local professional events will come together to discuss. They’ll be joined by one of the marketers of WebExpo, who will also bring share insights from organizing one of the biggest conferences in Central Europe.

How do roundtable discussions work?

- Every roundtable discussion includes 6 active participants and a moderator to run the discussion.
- Each participant will prepare a question about the chosen topic to discuss. Please come prepared with a question and be prepared to discuss the questions other participants ask.
- The roundtable discussion lasts a total of 40 minutes, including:
             o 4 MINUTES: A quick introduction from each participant about who you are and what you do.
             o 36 MINUTES: Interactive discussions about each question (6 minutes per question).
- Other conference attendees are welcome to quietly watch the roundtable discussion. There will always be about 15 chairs set up for an audience. We’ll also be live streaming the discussion for attendees who can’t attend in person

Don't worry if you run out of time! Feel free to continue talking with other participants after the official roundtable discussion ends.

Marble Hall

Gonzalo Fernandéz

Online Marketing Specialist @ uLab

A passionate online marketer, advertiser and PR specialist. Gonzalo started his career 16 years ago in the world of advertising agencies as a copywriter in Spain, where he worked for brands such as Mercedes Benz, Chrysler, SOS-Kinderdorf, and Digital+. During these years, he was constantly reinventing himself as an online PR specialist, a blogger, a community manager, and a YouTuber. However, as the marketing world grows and companies face new challenges, he has become deeply invovled in the world of PPC. He has been working for the reputed marketing mentor and strategist Marketa Kabatova at uLab for the last 4 years. His  multidisciplinary experience enables him to not only execute marketing strategies but also create them for other companies in the Czech Republic. His "Czech portfolio" includes impressive clients like Rossum AI, Legito, Webnode, and the Machine Learning Prague and WebExpo conferences (so he really knows how to make our attendees happy).


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