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Lead-boosting best practices for running B2B webinars

WED 22.9.
13:00 - 13:40
Marble Hall
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It's all about having the right targeting. In just 40 minutes, you will learn how to create a network where 100% of your followers are relevant to your business and your business relevant to them. 

This talk will allow you to:
- Build a network that helps you in your sales. 
- Easily reach new markets.
- Get more engagement with your content than any other social media profile.
- Make meaningful connections for your company. 

While I can’t be sure that no one has ever taught this at a conference before, I have yet to find a similar talk. However, I’ve already seen entrepreneurs and sales managers using these techniques. Join me and learn the tricks and tips it seems no one wants to share! 

Gonzalo Fernandéz

Online Marketing Specialist @ Unicorns Lab

A passionate online marketer, advertiser and PR specialist. Gonzalo started his career 16 years ago in the world of advertising agencies as a copywriter in Spain, where he worked for brands such as Mercedes Benz, Chrysler, SOS-Kinderdorf, and Digital+. During these years, he was constantly reinventing himself as an online PR specialist, a blogger, a community manager, and a YouTuber. However, as the marketing world grows and companies face new challenges, he has become deeply invovled in the world of PPC. He has been working for the reputed marketing mentor and strategist Marketa Kabatova at uLab for the last 4 years. His  multidisciplinary experience enables him to not only execute marketing strategies but also create them for other companies in the Czech Republic. His "Czech portfolio" includes impressive clients like Rossum AI, Legito, Webnode, and the Machine Learning Prague and WebExpo conferences (so he really knows how to make our attendees happy).