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Emotional Design in the Age of Automation

WED 22.9.
13:00 - 13:40
Lucerna Cinema
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Rapid automation has been a hallmark of the current decade as technology continues to become evermore intertwined with our lives. Now, we rely on systems that impact us both at work and at home and help us make critical decisions that can affect our future.
As UX designers, our duty is to ensure products are functional and friendly. However, as automation continues to ramp up, we need to consider the emotional interface of the technology that we present to our users. This talk will review how to create a unique and precise emotional connection between humans and technology while reviewing emotional design principles that will capture your users' hearts.

Hadar Maximov

Head of UX @

Hadar specializes in emotional design and human-machine interactions. During her career, she has led a diverse range of projects and teams within the technology ecosystem, covering IoT, healthcare, and telecom.

Today, Hadar is the Head of UX at, an HR-tech start-up leveraging AI and ML to optimize HR processes and upskill employees for the jobs of the future. She is committed to ensuring digital transformation, AI in particular, serves people rather than threatening their livelihood.

Until 2020, Hadar was a leading member of "WE" - Women Experience. These days, she is still part of the community and mentors women in User Experience to help them level up their career growth and maximize their professional potential.