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Ambient UX: A look at the Era of Invisible Design

WED 22.9.
12:00 - 12:40
Lucerna Great Hall
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Ubiquitous computing is no longer a vision—it’s here. In this talk, we’ll learn how to think beyond the traditional screen output and instead, consider that technology is all around us. From screen-based thinking to designing for a world where the experience is everywhere, it’s time to look at design with fresh eyes.

Avi Itzkovitch will give examples on how technology will become ubiquitous and invisible, show how human behavior is becoming the interface, highlight sensory design, introduce the concept of ambient UX, and demonstrate how to design meaningful interactions for the connected world.

Avi Itzkovitch

Designer, Founder @ UX Salon

Avi is a digital design professional with over a decade of experience. His work is guided by a strong belief in design as a problem-solving tool and a method for improving the connections between people and the products they use. His passion lies in the intersection of the physical and digital worlds, and he’s often invited to speak about emerging technologies, design, and UX trends. In 2013 Avi, founded the UX Salon, an international UX design conference based in Tel-Aviv.


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