Deepen your knowledge and strengthen your professional skills at this year’s free and premium workshops run by top speakers from around the world. Don't miss the chance to work with other professionals and exchange ideas after the session over refreshments.
Smart Responsive Interface Design Patterns
Are you ready for a design challenge? In this brand new workshop, Vitaly Friedman, creative lead and front-end/UI consultant behind Smashing Magazine, will be taking a microscopic examination of common interface components and problems appearing in responsive user interfaces. In this workshop, we’ll be spending an entire day drawing and designing responsive interfaces, starting from accordions, to date/time pickers, sliders, feature comparisons, car configurators all the way to insurance calculators and trip planners.
The workshop is intended for intermediate/advanced designers and developers who have an understanding of responsive design, interface design and mobile design. Most techniques are borrowed from mid-size and large-scale real-life projects, such as large eCommerce projects, online magazines and web applications. We won't cover the basics, instead, the workshop covers more advanced — and often obscure and innovative techniques.
Front-End Performance: Building Faster Websites
Every case-study, every report, and every bit of feedback always tells us the same thing: speed matters. It’s good for users, it’s good for accessibility, and it’s good for business. But why are modern browsing experiences so slow? If technology is getting better, why are websites getting worse?
In this workshop, we’ll take an in-depth look at:
How the network really works, and how to design around it;
How to keep websites fast whilst keeping clients and stakeholders happy;
How to optimise our assets for faster delivery;
How to trick the browser into delivering assets with different priorities;
How to measure and profile performance wins and losses;
A whole host of tips, tricks, and techniques to help us deliver the same experiences in record times;
A bunch of fascinating little factoids and trivia which help shine a light on what’s really going on under the hood;
How to prepare for the web (and its users) of tomorrow;
Lots of naughty little micro-optimisations, just for fun;
And a lot, lot more.
Build a billion-dollar startup inside your company
Ever wonder why companies like Google and Uber consistently launch billion dollar products while everyone else usually fails? Ever want to feel what it’s like to be in the studio when those products are created? In this workshop, we’ll go inside and learn from someone who’s been there. Greg Larkin is an entrepreneur turned intrapreneur who’s launched over twenty multi-million-dollar products at Google, Uber, Bloomberg and across the Fortune 500. He’ll teach us the secrets of making astounding startups come to life inside of huge companies. This is not another design thinking seminar. This is a real-life masterclass about killing your company in order to save it.
What you’ll learn in this workshop:
You’ll learn how to quickly build the billion-dollar startup that would put your company out of business if someone else built it.
You’ll learn what technology and resources are mission critical, and which to ignore
You’ll learn how to transform sceptical senior executives into supporters
Learn how to join forces with the secret entrepreneurs who are hidden inside of every corporation.
Philip Delvecchio, Robert Napoli
How To Sell Into The US Market
The US GDP per capita is higher than that of the entire European Union. On any company's path to globalization, such a vast and abundant market serves as a north star for successful international expansion. But, at the same time, the US is one of the most oversaturated and competitive landscapes to tackle. The sales processes, messaging, and culture is vastly different than the majority of the world. As a foreigner, how does one penetrate this market? Where do you begin? Messaging? Investment? Sales?
For this workshop we will explore the different pieces necessary to begin to sell into the US market, work with you to identify and highlight your strong points, mitigate your weaknesses, and begin to build the foundation a company needs to gain market share in the world's largest and most sophisticated ecosystem.
Intro to <Design Ethically>
More than ever, we are realizing that our products have vast effects on society and that taking time to consider the ethical consequences behind decisions is crucial. This is not another rant on why we need ethics in tech. We know that. This is an exploration of actionable steps that teams (especially designers) can take to steer products in the right direction. In a follow-up to her talk, "Design Ethically: From Imperative to Action," Kat Zhou will be hosting an interactive workshop that introduces <Design Ethically> methodology. This methodology has been taught at a variety of tech conferences and piloted at IBM. Attendees will leave this workshop with an understanding of how to forecast effects for products and design for positive impact.
How to Pitch a Tech Journalist? Put Yourself in Their Shoes!
Want to see your company or project in the media more? Do you wonder why much less exciting projects got much more attention and coverage?
In this workshop, we will focus on the art of media pitches – how to capture journalists' attention, get your story noticed and eventually covered.
Stephen R. Covey said, "Seek first to understand, then to be understood." And in public relations, this is true tenfold. A successful media pitch lies in the deep understanding of journalist everyday work - his goals, needs, and obstacles. And what better way to understand someone than to walk a mile in their shoes? During this workshop, you will try the job of a tech journalist, and experience the daily ups and downs of this often misunderstood profession. This hands-on experience will help you to understand what journalists are looking for in a good pitch and most importantly - why.