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Discussion: Unique Selling Prostitution

SAT 21.9.
13:35 - 14:10
T3 Coupé tram

Let’s talk about creating ads. Can you create a great ad without having a great brand or product? Do you know the Unique Selling Proposition of your product? Does your brand have a unique positioning? No? So how do you expect creatives to come up with a unique creative idea?

Lucerna Music Bar

Tomáš Urbánek


Creative Director, Copywriter @ Triple Bang Agency

Tomáš has been working in advertising for more than 10 years. He worked on ad campaigns for brands such as O2, Krušovice, Zoot or Globus. He is creative director skilled in leading teams of more than 15 people, copywriter and ideamaker. He spent 2 years at VCCP, 5 years at 2FRESH and now he co-founded a creative agency called Triple Bang which works also for WebExpo.