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This workshop can be described in 2 words: NO BULLSHIT! Susan Linder, CEO & Founder of Emerging Media, will give you hands-on, creative tips and procedures for building a successful PR plan—without an expensive PR agency or huge budgets. Who should be sure not to miss it? Startups, CEOs, and CMOs of small companies. Don't worry, she won't waste your time with the same old advice you've heard a thousand times that press releases are dead. But you will get a looong to-do list of PR activities that you can start working through right away. This unbelievably practical PR lady will show you all her best tricks.
Cultural Anthropologist. Brand Marketer. Disruptor. Susan got her start as an AIDS educator in the brothels of Thailand, helping turn prostitutes into entrepreneurs. Today, she's the founder of Emerging Media, a branding, PR and marketing agency dedicated to helping tech founders reach their finish lines. Her award-winning strategies have gotten 10 companies acquired, and she is now hell bent on sharing them with the world. Susan speaks to startups, innovators, and top executives from 60+ countries at GE, PWC, Deutsche Bank, Capital One and at global conferences, consulates and trade organizations about strategic storytelling, mastering the message and the media for maximum impact.