The Architecture of Understanding

Peter Morville

Semantic Studios

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We think we're designing software, websites, and experiences. But we're not. We are agents of change. Our systems shape belief and behavior at scale. If we hope to be better, empathy for the user isn't enough. We must also wrangle with culture, governance, methods, metrics, and the false dichotomies of mind-body and plan-build, because the things we make are reflections of how we see and sort ourselves. In this spirited tour of information architecture, organizational strategy, and systems thinking, Peter Morville draws from his latest book, Intertwingled, to reveal how everything is connected from code to culture.

Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture (the "polar bear book"), Ambient Findability, Search Patterns, and Intertwingled. Peter is a co-founder and past president of the Information Architecture Institute. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy's, the Library of Congress, and the National Cancer Institute. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. You can learn more at http://semanticstudios.com and http://intertwingled.org.