The web event of the year September 22nd-23rd, 2017 at Lucerna Palace in Prague, Czech Republic

Mobile First

For years, most Web teams have designed for the desktop. Mobile, if it even happened, was a port off the desktop version, designed and built before anyone even considered the mobile experience. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and mobile network speeds made everything often grind to a halt.

But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application.

In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.

Luke Wroblewski

Luke Wroblewski is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide. Most recently Luke was the Chief Product Officer (CPO) and co-founder of Bagcheck which was acquired by Twitter Inc. in 2011. Before then Luke was Chief Design Architect (VP) at Yahoo! Inc., the Lead User Interface Designer of eBay Inc.'s platform team, and a co-founder of the Interaction Design Association (IxDA). Luke is also the author of Mobile First, Web Form Design & Site-Seeing: A Visual Approach to Web Usability and a consistently top-rated speaker at conferences and companies around the world.