Tereza will tell you how they started with Customer Journey & Experience Mapping in Proof & Reason despite the typical project constraints you know well yourselves (cost – scope – time). In the end she will share a list of necessary changes you need to make in your design process to start using empathy, and to make smarter design decisions.
Tereza Venerová currently leads a team of analysts and designers at the digital agency Proof & Reason. Their main focus is research, user testing, and designing user-friendly interfaces for web applications, information systems, and commercially successful websites. Tereza has acted as a professional jury member in the competition WebTop100, lectured at Czech universities and conferences, and is actively involved in helping to develop the Czech design community.