The Future of Marketing
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CEO & Author
at
Relationwise
Why will traditional advertising and marketing decline?
What can we learn from a city that banned all its advertising?
Case studies, e.g. LEGO and their insights
The 5 steps to Customer Nirvana
The speaker will present why customer recommendations and word-of-mouth will replace conventional marketing and how brands will have to adjust to the changes in the rules of the game that customers will dictate.
J. Christian Andersen, CEO & Author at Relationwise
Christian is Cofounder and CEO of the tech company www.relationwise.com. Based in Copenhagen Denmark but with clients around the world. Expert in Net Promoter Score® methodology and author of two books; Recommended be the company people love to recommend and Naked Marketing a journey to the future of marketing. Christian is advocating for a new kind of business leaders who want not only to be the best in the world but also the best for the world.