Emergent Service Design: Collaborating Toward SD Thinking in the Real World
“A UX nut nudging a big, traditional, conservative company to an SD way of being.”
Design Hall 30 min
Video sponsored by Websupport
What is the talk about?
Nik: I'm in the early stages of trying to bring a user centric mindset to the way we do things at Česká spořitelna. This means changing the way we present ourselves from billboards, TV, web and branches. And that means a change in the way we, in the bank, work together.
I'll share my experiences.
Who is it for?
Nik: Anyone interested in real world challenges in modernising the way a big, traditional organization works.
What will the audience get from it?
Nik: Insights, inspiration, warnings. :-)
What do you presently work at?
Nik: Evangelizing User Centric thinking.
Which of your existing achievements do you value the most?
Nik: My kids.
What would you like to achieve?
Nik: Bringing Service Design to the government :-)
What do you look forward to at the WebExpo?
Nik: Meeting other web enthusiasts.
Manager, UX Česká spořitelna