Design Beyond the Screen
“Introducing Service Design Thinking to Technology Design”
Design Hall 45 min
Video sponsored by Websupport
What is the talk about?
Philip: In this introduction to Service Design I will explain what service design is and how it is different from user experience design.
I will talk about design principles that are applicable beyond the screen and how they relate to user experience and service design.
Finally I will talk about the realities of doing service design in the wild. I will compare the wonderful theory of service design with the harsh reality of large organisations, which often need service design the most.
Who is it for?
Philip: This is presentation is for anyone involved in digital or physical product or service design, that's startup founders, techies, product owners, UX and visual designers among many others.
What will the audience get from it?
Philip: Unfortunately this presentation will not give anyone a manual for designing perfect services. That's the hard part that you have to do yourself.
What this presentation will give you is a new way of thinking about your product or service in a wider context than the immediately obvious one: the UI.
What do you presently work at?
Philip: I'm currently working for a large UK retailer defining and implementing a strategic piece of service design.
Which of your existing achievements do you value the most?
Philip: I'd rather ask others for that, but if I have to say, I'm pretty proud of quitting my permanent job and setting up a consultancy with two friends.
What would you like to achieve?
Philip: I want to make a difference in people's lives through designing technology that is truly meaningful, useful and delights.
What do you look forward to at the WebExpo?
Philip: Meeting interesting people, listen to inspirational talks, share knowledge and learn something new.
Director / Co Founder Newt Idea